Professional Summary
Effective creative marketer with 10 years of experience in business to business B2B and consumer brand marketing. Strong leadership skills and a collaborative working style, resulting in building exceptional creative teams and producing relevant new brands with proven successful launches. Consistent ability to craft and deliver high‐quality, copywriting and creative direction for digital and traditional marketing and advertising content that resonates, inspires and delivers sales.
Skills
- Creative campaign development
- Email marketing
- Social media management
- Digital content marketing
- Print content development
- Fluency in design, execution and art direction
- Brand management from inception to shelf
- Copywriting and editing
- Excellent presentation and public speaking skills
- Cultivating and maintaining relationships
- Budgeting and forecasting
- Media buying and print advertising
Professional Work Experience
Brewer Sewing / EverSewn | Aurora, IL
Marketing Manager, 2012 – Present
Manage marketing and communication functions to support private label brands and B2B business partners. Create budgets and manage all corporate marketing functions, including B2B and consumer brand management. Responsible for product and brand development from inception to shelf. Conduct creative art direction and copywriting for advertising campaigns and packaging on all product lines and B2B business. Produce marketing and sales content for trade shows. Present at industry events, host education seminars and participate in industry panels.
- Directed brand development, product launch of EverSewn generating $1.2m in revenue
- Launched product lines, sales and advertising collateral with annual revenue of $30m
- Developed and launched print, catalog, web, and direct promotional marketing campaigns that produced $16m
- Implemented a new blog strategy resulting in sales of $200k
- Redesigned bi‐monthly sales flyers resulting in sales increase from $1.7m to $2.6m
- Created weekly email campaigns resulting in sales increase from $131k to $1.3m
- Developed the Brewer website, increasing usage by 20% and EverSewn website, increasing traffic by 50%
Marketing Coordinator, 2010 – 2012
Responsible for analyzing organizational strategies and identifying opportunities. Maintained website content, managed visual assets, coordinated trade show presence and produced sales catalogs.
- Head copywriter responsible for maintaining our corporate voice
- Developed and launched corporate social media platforms and company blog
Marketing Assistant: Brewer Sewing | Aurora, IL | 2008 ‐ 2010
Customer Service Representative: Brewer Sewing | Aurora, IL | 2007 ‐ 2008
Accounts Payable: Urbacon Construction Project Management | Toronto, ON, Canada | 2006 ‐ 2007
Restaurant Manager: The Rivoli | Toronto, ON, Canada | 1998 – 2005
Assistant Retail/Wholesale Manager: Mokuba Fine Japanese Textiles | Toronto, ON, Canada | 1996 – 1999
Technical Proficiency
Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Microsoft Office MS: Word, Excel, Outlook, and PowerPoint, Mailchimp email marketing, social media platforms, Google Analytics, Google AdWords
Education
Ontario College of Art and Design | Toronto, Ontario, Canada
Visual Art and Design Studies, 1996‐2000
Shaw Academy
Professional Diploma in Graphic Design, 2018
Professional Diploma in Blogging and Content Marketing, 2018